🚀 Uncovering X Data Discrepancies and Reddit’s New Organic Social Tools
Welcome to Prosek’s Digital Download: where industry-leading insights in financial services and digital marketing collide.
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In the latest edition of the Digital Download, we explore reported data discrepancies regarding X’s growth, ad revenue and usage, cover Reddit's new organic social tools for businesses and look at Google’s move to integrate social posts into Business Profiles. You’ll also learn how some financial services firms are celebrating the achievements and stories of inspiring women on social media during Women’s History Month.
Read more below!
3 Can’t-Miss Digital Updates
Social Media and Advertising
Google Integrates Social Media Posts Into Google Business Profiles
What’s happening: Google has introduced a new feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles, to give customers a more comprehensive view of a business’s online activity and engagement.
Why it matters: With this update, businesses can now showcase their latest social media content directly on their Google Business Profile. Businesses should consider implementing this feature to improve SEO ranking, provide more exposure to their social channels and reach a wider audience.
X Continues To Share Misleading Data Notes, as Third Party Reports Show Declines in Usage
What’s happening: According to third-party reports, X continues to share misleading data. The data highlights discrepancies between X's self-reported metrics and independent assessments, suggesting that X may be overstating its user engagement, ad revenue and growth.
Why it matters: We suggest closely analyzing X's data and implementing third-party tools or a manual approach to best track content performance in order to optimize marketing strategy and resource utilization. Accurate data from platforms like X is vital for users and marketers to make informed decisions on organic and paid strategies, as well as for users to trust the platform and engage with content effectively.
Exclusive: Reddit Debuts Organic Social Tools Ahead of IPO
What’s happening: Reddit is rolling out a suite of free organic social strategy tools for business through Reddit Pro ahead of its initial public offering (IPO). This is the first time the company has provided such resources and will aim to boost organic activity from brands, potentially converting them into paying advertisers.
Why it matters: This new social tool may be worth implementing for businesses who often get mentioned on Reddit and want to monitor discussions and analyze activity to best inform marketing strategies on Reddit.
Good Reads
Instagram Overtakes TikTok in App Downloads in Race for New Users
GenZ Dumping Google for TikTok, Instagram as Social Search Wins
LinkedIn Learning Unlocks 250 Free AI Courses for a Limited Time
What’s Next for TikTok and its US Users after House Approves Ban
Marketing Inspiration
Churchill Asset Management celebrated International Women’s Day by sharing a video asking what Women’s History Month means to the women of Churchill as well as sharing advice for young women.
In honor of International Women’s Day, Schroders asked its employees, “how to inspire inclusion in the workplace” through a carousel document, which featured quotes from men and women.
In celebration of International Women’s Day, KKR shared a book list including powerful reads that inspire inclusion and acknowledge the economic, political and social achievements of women.
Balyasny Asset Management L.P. spotlighted a Senior Analyst by sharing her professional and personal journey through a motion graphic.
