🚀LinkedIn’s New Video Feed, Google’s Data Encryption in Ads & X’s Sports Domination
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Even though summer is sadly and officially coming to a close, the digital marketing world continues to stay hot. This week, we’re spotlighting three updates that could reshape your approach: LinkedIn has introduced a new video feed to enrich content, Google is rolling out new data encryption measures for ad targeting and sports continue to be the hottest topic driving engagement on X.
Diving into the updates below, we’ve also left a little heads-up on a new LinkedIn feature that’s on the way to help marketers with their scheduled posts.
Happy reading!
3 Can’t-Miss Digital Updates
Social Media and Advertising
LinkedIn Launches In-Feed Video Carousels
What's happening: LinkedIn has introduced a new video feed feature, further emphasizing video content as it adapts to evolving content trends. The videos are algorithmically matched to users based on in-app activity and profile details. Tapping on any of the displayed clips takes users to LinkedIn's TikTok-like full-screen video feed, presented in a vertical format.
Why it matters: For marketers, this feature presents a new content format (vertical) to engage audiences through dynamic storytelling. Video content allows brands to simplify complex services, showcase case studies, and highlight thought leadership in a more engaging, visual way. It’s an effective tool for building stronger connections with decision-makers on the platform. Additionally, this move helps LinkedIn promote its growing library of user-generated video content, particularly appealing to younger audiences who are more attuned to video-based updates.
Bonus note: It appears that LinkedIn is also rolling out the ability to edit your scheduled posts on the platform. That’s a huge win for all marketers!Â
Google Implements Data Encryption in Ad Targeting
What's happening: Google has introduced data encryption as part of its ad targeting process, enhancing privacy while still allowing advertisers to reach specific audiences. This change addresses increasing concerns about data security in the digital marketing landscape.
Why it matters: With data security more important than ever, Google's encryption ensures precise audience targeting while safeguarding user information. This move reinforces Google's standing as a trusted platform for secure and targeted advertising – particularly valuable for businesses in regulated industries like finance.
Sports Remain the Top Topic of Discussion on X
What's happening: Despite the perception that politics dominates conversations on X, sports actually leads as the top topic of discussion, consistently driving substantial engagement. Sports content continues to generate massive interaction and visibility, establishing the platform as a key hub for sports enthusiasts.
Why it matters: For clients invested in sports, X could be considered a key platform for both organic engagement and advertising. With sports dominating conversations, it offers a prime opportunity for brands to connect with a highly engaged, active audience. However, given X's ongoing brand safety concerns, it's essential to have a robust community management strategy and clear guidelines in place before you begin posting and engaging to protect your brand’s reputation.
Good Reads
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The Key to Those Demure, Mindful Brand Posts? Speed—Above Almost Everything ElseÂ
Marketing InspirationÂ
JPMorganChase hosted a virtual art show as part of Employee Appreciation Week and featured contributions in a carousel that highlighted the creativity and diverse talents of employees beyond their usual work responsibilities.
TD shared a 20-second video for National Dog Day featuring a variety of employee dogs in company branded-clothing or even at a bank creating a personal, but brand safe, connection with their audience. (Everyone loves dogs!)Â
Vista Equity Partners utilized a carousel format to present a Q&A from a recent media feature with their Global Head of Private Wealth Solutions, discussing the evolution of the private wealth channel.
