šDonāt Slide Into Instaās DMs, Google Tracks Back and Reddit Reads the (Audio) Room
Welcome to Prosekās Digital Download: the best digital marketing newsletter in financial services
Hi everyone!
Lots to cover in the second February edition of Prosekās Digital Download! Since we last hit your inboxes, Instagram allowed us to ālikeā Stories without sending DMs, YouTubeās Chief Product Officer Neal Mohan shared his top areas of focus for 2022 and Coinbase got my Super Bowl party to cheer louder at a nostalgia-play QR Code than at the game itself. If youāre looking for some best-in-class financial marketing ideas, this edition also features examples of International Womenās Day content from last year. In this new section, we will recap the āBest of 2021ā content from past holidays to inspire you this year. Looking forward to seeing and hearing how you all #BreakTheBias on March 8th!
Very much outside of digital news, Record Store Day announced their 2022 official list last week. Thereās always something for everyone (looking at you, whoever is after Peppa Pigās Adventures: The Album) but Iāll be lining up at my local store on April 23rd for Childish Gambinoās Kauai,Ā LāImperatriceās Vanilla Fraise and (of course) Taylor Swiftās escapist masterpiece, the lakes.Ā
Iām also still reeling from the latest Euphoria episode on Sunday. No #spoilers but Ethan really gave the best performance to Bonnie Tylerās Holding Out for a Hero since the Fairy Godmother did in Shrek 2. Kudos to HBO (but mostly to Zendaya) for doubling the show's audience size for season 2 in the streaming era.Ā
Thatās all from me, Enjoy!
Digital Updates
Social
Google To Stop App Tracking: Following competitor Appleās decision to implement new data privacy restrictions last year, Google announced plans to curtail tracking apps on Android smartphones. This change may take place in the next two years and has the potential to seriously impact Facebookās advertising engine.Ā
āLikeā an Instagram Story Without Sending a DM: The platform is rolling out an update called āPrivate Story Likesā where users can now ālikeā stories without sending a direct message to the posterās inbox.
LinkedInās Campaign Manager Enters the 21st Century: LinkedIn announced its Campaign Managerās navigation capabilities are getting a much-needed facelift. The new lefthand navigation will offer a more organized, simplified experience aimed to make it easier to find campaign and account elements advertisers need to run successful campaigns.
Reddit Expands āReddit Talksā: In response to the popularity of Redditās answer to Clubhouse and Twitterās Spaces, the website announced they will roll out new features like recording and playback, expanding emoji use and will even test out a ālive barā to make it easier for Redditors to find live talks.Ā
Display Advertising
Trade Desk Grants Direct Access to Premium Ad Inventory: The Trade Desk announced a new solution to provide advertisers with more direct access to premium inventory from publishers like The Washington Post and Reuters. The company also announced that they will wind down its use of Google's Open Bidding tool, reportedly planning to fully depart the platform by April 15.
Podcasts
Podcasters Experiment with Programmatic Advertising: Marketing Brew spoke with several podcast ad buyers, sellers, and industry execs who broke down what the small programmatic ecosystem looks like these days, how itās helping the space grow, and why some are opting out.
Good Reads
Pelotonās new CEO sees app store and overhauled subscription model in its future: Barry McCarthy, Pelotonās new CEO, weighs an app store and new subscription model as potential ways to kickstart the companyās stagnant sales, as stated in an interview with the New York Timesā DealBook.
What is the Metaverse, Exactly, and How Will it Change Digital and Social Connection?: What is Mark Zuckerbergās vision for the metaverse exactly, and how will it take shape? For all the discussion of the next stage of digital connection, and a theoretical digital world where anything is possible at any time, the truth is that weāre not even close to this being an actual reality, and any business that tells you otherwise, or pitches itself as āmetaverse readyā and the like, is simply not being upfront.
Silicon Valley Faces Pressure to Redesign Childrenās Online Experience: A pair of California lawmakers have introduced a bill designed to protect children and their data online, hoping to bring U.K.-style social media rules to the U.S. The bill would also ban so-called nudging techniques designed to subtly get children to allow data sharing, as well as collecting data including location information for purposes outside of the product or service the child is using.
LinkedIn's Editor in Chief on the transformation of LinkedIn into a media powerhouse: Russell Sherman, partner at Prosek Partners, sat down with Dan Roth, LinkedInās Editor in Chief, to share a behind the scenes look at LinkedIn including the many features that make it a destination news site, and some pro-tips on how to get the most out of the platform.
Best of 2021 - International Womenās Day
Thoma Bravo shared their support for International Womenās Day with a compilation of their female team participating in last yearās call to action, #ChooseToChallenge.Ā
Schroders joined in on International Women's Day 2021 with an excellent YouTube Video highlighting their Gender Equality Network commitment to calling out gender bias and inequality.
Marketing Inspiration
KKR used short form video to maximize their ROI on their 2022 Outlook piece.
Morgan Stanley shared a video on their Multicultural Innovation Lab which aims to provide women and multicultural entrepreneurs with capital, connections and content.Ā
Deloitte leveraged LinkedInās carousel function, along with some stellar graphic designs, to promote their Tech Trends 2022 piece.
MUFG Investor Services asked their asset manager followers what challenges they currently face on a daily basis. Almost half of individuals polled said consistency of performance is their biggest challenge.
