🚀 AI Tools For Ads, Ad-free Social Media and Live Shopping with Paris Hilton
Welcome to Prosek’s Digital Download: where industry-leading insights in financial services and digital marketing collide.
Ad-free subscriptions are shaking up social media, while cutting-edge generative AI tools are transforming how marketers work. And soon we may be live-shopping with Paris Hilton? It’s a lot, but we’ve got you covered.
In this edition of the Digital Download, we highlight the new AI tools for advertisers, the latest on ad-free subscription plans and X’s evolution into an everything platform. Enjoy!
3 Can’t-Miss Digital Updates
Social Media and Advertising
LinkedIn introduces generative AI-powered tool for B2B marketers & Meta starts rolling out generative AI tools for all advertisers
What’s happening with LinkedIn: LinkedIn has launched Accelerate, a generative AI-powered tool for B2B marketers. This program uses tools like ChatGPT and Shutterstock to streamline ad campaign setup and enhance targeting precision by recommending end-to-end campaigns and automatic optimizations.
What’s happening with Meta: Meta has also announced the rollout of generative AI tools for advertisers on the platform. These tools can create content including image backgrounds and variations of ad copy. It’s accessible through Meta's Ads Manager, with the rollout expected to be completed by next year.
Why it matters: These updates have the potential to revolutionize advertising strategies, creating greater competition. This drastically reduces the time spent on campaign setup and allows marketers to focus on content and strategies. This also means B2B marketers can easily connect with their desired audience, leading to increased engagement and potentially higher conversion rates.
Is the era of ad-free social media here?
What’s happening: TikTok and Meta have recently announced ad-free subscription plans ranging from $5 to $20 per month. The move reflects a broader trend in social media, addressing user frustrations with the increasing volume of ads by offering paid ad-free alternatives.
Why it matters: Marketers should keep a close eye on these trends. A substantial migration towards subscription-based models may usher in changes in the advertising landscape and will require marketers to adapt their strategies.
Elon Musk’s X to test livestream shopping in partnership with Paris Hilton
What’s happening: X announced its plan to host a livestream shopping event in collaboration with Paris Hilton, enabling users to watch live videos, chat, and shop simultaneously, while engaging in Spaces. This move aligns with X's broader efforts to transform into an all-encompassing platform.
Why it matters: This signifies the growing trend of social media platforms integrating e-commerce features, offering marketers new avenues to directly engage with potential customers. This collaboration underscores the importance for marketers to explore innovative strategies that merge entertainment, social interaction, and shopping, ensuring their brands stay relevant and engaging.
Good Reads
Meta’s New AI and VR Push Includes Celebrity-Influenced Chatbots and Next-Gen Smart Glasses
Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian
Meta’s Reportedly Exploring New Options To Reignite Threads Interest
Marketing enters its Taylor Swift era: Here’s what the numbers say
Marketing Inspiration
Schroders shared an insightful infographic on LinkedIn summarizing their longer-form YouTube video on the topic of “The 3D Reset,” enticing viewers and providing a convenient link to their YouTube channel.
Goldman Sachs celebrated #HispanicHeritageMonth with a LinkedIn video featuring highlights from a monthly roundtable where Hispanic/Latinx colleagues discussed topics like career growth, mentorship, and visibility.
Marc Lipschultz, Co-CEO of Blue Owl, shared a post on X sharing his favorite pair of sneakers and why it’s relevant. This is a great example of an executive tying personal interests to business.